I was involved with developing the Forma brand from the very beginning, including its visual identity and tone of voice. Together with Lisette van de Klundert-Kok, I researched the market on both product and marketing levels. By experimenting with different styles that also aligned with the retailers we had in mind, we ultimately developed a warm and friendly brand identity — one that encourages people to display the products proudly rather than simply storing them behind a cabinet door.

Photography by Michael Senior (U+ concepts)
Brand page Fōrma.