For HEMA, I designed this affordable silicone light. Its flexible rubber body allows it to be easily wrapped around a handlebar or seatpost. Thanks to the integrated lens, the light offers improved functionality, providing more than just a visible glow in the dark.

A great collaboration with U+ creative concepts and Sytze van der Zee (Product designer at Hema).

Photography and commercial by HEMA.
Product page HEMA.