This bike light was developed for HEMA. As sustainability became increasingly important for the retailer, we created a rechargeable light with more functions than just cycling. With the addition of a magnetic plate, the light can also be attached to clothing—making it useful for activities like running on a late afternoon, when extra visibility is essential. This was a project where I was involved from A to Z, all packaging drawings are designed by me as well.

A great collaboration with U+ concepts and Sytze van der Zee (Product designer at Hema).

Photography and commercial by HEMA.
Product page HEMA.